Fred Rutten re-invents PSV Eindhoven…
I’ll be blunt: I’ve never been a PSV fan.
There you have it.
I have admired them in the past, for their management, their finances, the ability to sign Romario, Ronaldo, Kieft, Timmy Simons, Gullit… But to me, they were always the rich football club from PSV where they speak with the soft “g”.
Feyenoord is my team. Mud, sweat, blood, and a lot of “could’ve/should’ve”. Ajax to me was always a worthy opponent and to me – as a Rotterdam born and bred lad – Ajax was the enemy but one to never underestimate and secretly to admire… The arrogance, the beauty of the game, the hairdo’s, Cruyff-Neeskens-Keizer-Krol-Van Basten-Bergkamp-Litmanen…
Feyenoord to me is Martin Scorcese. Ajax is Spielberg and PSV is Woody Allen…
But sometimes a man comes along that can change the way a club resonates. Boring NEC became exciting thanks to Mario Been. Elitist Sparta became “of the people” with Barry Hughes and VVV deserves a look thanks to Honda.
Fred Rutten, apparently, is the man who gives football back to PSV. If Van Gaal and Adriaanse have a successor in the category of obsessed perfectionist coaches who want to play good football, it’s Fred. Here’s an interview with Rutten and his shadow assistant Rene Eykelkamp.

Fred, how would you describe Rene?
“Rene is a very relaxed and confident man, who lives life to the max. He enjoys life with a good balance between fun and business.”
Rene, how would you describe Fred?
“Fred is someone with big ears. No seriously, Fred’s most important character trait is his honesty. He’s straight, open and honest. And highly intelligent.”
You both worked intense with Guus Hiddink and you’re all from the east. Does that create a bond, a similar way of looking at life?
Rene: “Well, we’re all pretty down to earth people. We know how to put things into perspective, I guess. And we enjoy what we do. But as a player you enjoy success in a different way. As a player, you’re more involved, as a coach you need to step back a bit. But we are who we are, in bad times and in good times.”
Would you be worry when things are going bad?
Rene: “I think so, yeah. I haven’t been there yet. People always say I can laugh things off, but I don’t. If we played bad, I sometimes sit in the car for two hours, pondering where we went wrong. I’m more driven as a coach than as a player.”
Fred, do you approach things different now as a coach than as a player.
Fred: “Yes, but since you’ve been in that position, you know what the lads go through. And sometimes you can win points with that. You know how they will respond to certain things. I’m a scenario thinker. I always work out the different scenarios. I try to be two or more steps ahead of the situation. It’s a process and sometimes you do something on Monday because you can work with that through to Tuesday and Wednesday which than result in certain behavior on the match day.”
What is your success formula?
Rene: “No idea. There’s so many factors in play.”
Fred: “We’re just a cog in the machine, you know. We make that motor run, and sometimes we grease it, sometimes we put extra pressure on… It’s all balance. I believe in team work. I can’t do it all, Rene has his qualities and we don’t always agree. I’ve learned a lot from Guus, who wants total control.”
Are you happy being a head coach, instead of being the assistant?
Fred: “I loved being the assistant, you could work and do your thing, while Guus took the attention. I’d rather have the attention on the players, more so than on me. If they celebrate a win, I can enjoy standing at a distance, just watching them.”
How ambitious are you?
Rene: “I have many ambitions, both in football as in my private life. I aim to do whatever it is I do in the best possible way. If I’m good as an assistant coach, maybe bigger things will follow. But I don’t have a plan or the objective to become head coach. It might happen one day, we’ll see.”
Fred: “I’d love to take over the catering at PSV…. Seriously, I don’t plan ahead, but I am ambitious. I love being head coach, to be able to control it all… And working with all those forces around you. Club management, players’ management, media, sponsors, you know. The big picture. The external forces either want to distort or contribute. I like that tension.”
What kind of manager are you?
Fred: “I’m not the totalitarian leader, I am a democrat.”
Rene: “Yeah, here we have a democracy, but not at home….”
Tell me a bit about yourself…
Fred: “I’m married to a lovely wife and have two girls, one is 16 and one 10 years old. I’m a minority at home. Although it’s my wife who raises the kids. I’m not home that often, but when I am I’m there for them. I spend two or three nights here in Eindhoven, depending on the programme. We are on the road a lot too, you know. But when it’s holiday time, it’s 100% family for me.”
(Fred is answering his phone)…
With Fred away, can you tell me…are you guys mates?
Rene: “Actually, we aren’t. We never ever visited each other’s house. Not that it’s only work, but I only have a small number of friends. Lads I played football with when I was ten years old. But when I’m with Fred it does feel good. I like hanging out with him, but I’m not even sure if he feels the same way…”

Is Fred more disciplined than you are?
Rene: “Oh yeah. Fred is a planner. Organizes everything. I have a diary with those little corners that you tear out on a daily basis. I’m weeks behind. Fred is a great philosopher about football. Like a professor but also very practical. He’s got the experience and he’s well organized. I’m a slob. Check out my car, it’s embarrassing, even to me!”
How do you handle being a famous face?
Fred: “My family hates being recognized.”
Rene: “We’re used to it, but I hate it when I’m having dinner and people come up to me to offer me a drink, but not my wife. I always go: “Yeah thanks, but my wife doesn’t need anything, she doesn’t drink” or something like that. I hate it.”
Fred, Rene said he needed to be more neat, what would you change about yourself?
Fred: “Me? Geez… It’s pathetic when you need time to think about that, right? I think I could open up a bit to other people. I’m a bit reserved, I guess. I can be open, once I get to know people, but I sometimes judge people too early. And I’m a bit hard-headed. When I think something about something, I usually can’t be convinced otherwise, and that’s a disadvantage sometimes.”
Fred, what to you aim for with PSV?
Fred: “I think PSV needs to be a force in football in Holland. We need to play for the title every year. PSV is a brand of consistency and professionalism. The footballing style here is clearly 4-4-2 but with attractive football, not the controlling type of game. PSV does have that name a bit, but we can play very attractive with our squad. I think our scouting and youth development are doing very well and my aim is to win games based on high paced pass and move football, but to not lose games when we play bad. In the last couple of weeks, we did play some games that were so-so, but we still won them. To me, mental strength is key in that process. I also believe we need to make players better. I’m sure we can. That will not only affect the way we play and our results, but it will also have an effect on young talents in the country wanting to play for us, instead of other clubs.”
Have you reached those goals already?
Fred: “Well, the season is still only young, but we are in the top three, we do play good football and if we don’t, we still win our games. I think certain players have made huge steps forward and I’m proud of that.”
Which players do you feel have developed?
Fred: “I don’t want to single out players, but everyone can see that Afellay has grown in his new role as holding midfielder. He gained more confidence, strength and leadership. Danko Lazovic was a typical killer in the box when I came here but we successfully transformed him into a hard working Kuyt-like right winger. In the last game he was involved in all five goals. I think Otman Bakkal has developed well and so did goalie Isaksson. It’s a process… Some players need longer to develop, others don’t need to develop but are key to the balance in the team. The invisible strongholders.”
When are you happy when crunch time comes?
Fred: “We want to do well in Europe. We do have good reputation and missing out on CL football means we need to impress in the Europa League. I remember from my career that international football is always the cream on the coffee. We want to win the National Cup and play for the title, and all that with good, attractive football. I don’t demand a lot, eh?”
Another useless piece of Finnster trivia: PSV has had the longest running shirt sponsor of any top flight in Europe. Phillips (obviously) has donned the shirt of PSV longer than any other team.
Good trivia Finnster. Tiju, I liked better your positive notes about Holland. And you are very right: Heitinga, Gio, Ooijer and others will give us headaches that can cost Oranje to advance to further stages in the World Cup but actually the coach doesn´t have many more options specially in defense. Right now and considering who van Marwijk is selecting my line-up would be:
1-Stekelenburg
2-Van der Wiel
3-Heitinga
4-Mathijsen
5-Gio
6-Van Bommel
7-Elia
8-De Jong
9-Van Persie
10-Sneijder
11-Robben
Strong in midfield and pretty damn good in attack but fragile at the back. I can´t believe how nobody has been able to bench Ooijer and Gio for good. I suggest Heitinga instead of Ooijer although I am not 100% convinced and for the left back position I still put Gio before anybody because like van Marwijk, I haven´t seen anybody playing better than him even though Gio is a veteran nearing retirement.
Might be nice to see Vlaar get a chance to impress. Although, last time he met Italy, Toni gave him a rough time. Sad that no one has replaced Ooijer yet, Boularouz perhaps? Not consistent enough, injured to much. Emanuelson at left back?
@Mario
I love your line up for the fact that you put in elia instead of kuyt. Elia should be a starting player for the orange with robben on the other wing they can tear apart defensive lines, and elia is good enough to defend too, so please balance people:) dont tell me we need kuyt for the balance of the team!
completely off-topic but in case anyone wants to have laugh at ronaldo the handbag (and what Oranje fan wouldnt want to), i recommend viewing the following video, hilarious really:
http://www.youtube.com/watch?v=isjv6kUh4vc
Posted from
Canada
Alaa:
I agree with you. Elia can be our Finidi George. And Kuyt is not starting his best season whereas Elia is playing at a great level at Humburg. I´d say that if fit Robben and Elia must start and Kuy can be a good replacement as well as Afellay and even Babel. But the best wingers Oranje has today are Robben and Elia…at least in my humble opinion.
@Jan
It’s understandable how not many people beyond Eindhoven or Netherlands really supports PSV. We really don’t have our own culture in a sense compared to Ajax (beautiful Total Football) and Feyenoord (hardworking).
I always think of PSV as more of a family club, a club for the fans, and certainly I feel very warm about PSV. Not for any individual player (especailly after Gomes left), style of play, but just the club in general.
That was slightly off topic, but as a PSV fan, I certainly feel like Fred Rutten has transformed PSV back into something we fans were much more familiar with. I backed your post with a little bit statistics / records on my article on the PSV offside blog.
Posted from
China
I am doubting very much if Robben will feature against Italy. Think he will play 20mins towards the end or maybe not at all.
First half vP as striker replaced by Hunter. Elia in, the rest pretty predictable. Think experimenting will come against Paraguay. I am an Affelay fan too – he has amazing acceleration. Give him a full game somewhere between now and June.
Posted from
Singapore
It seems odd.i think we have to be thankful to god for giving such kind of coaches to the dutch.If Afellay plays well in holding position, why cannot we have him there with de jong in orange? he has speed,trickery,vison etc everything except a huge physical size. I think he could play better than van bommel in that postion. But I cannot see him replacing Elia, roban, Persie, Znijder, Vaart and even kuyt. Any ways I think Ruud and Hunter will get the two central striker position spot. so it is better for him to concentrate in holding position.
Posted from
India
@Tiju
mannnn:) I can’t believe that you mentioned afellay in the holding midfield position. I just came here to discuss it now. while I was studying in the library I got busy writing down my line up for the world cup:) and I was thinking we need much more quality in the midfield than what we have. de jong and van bommel are not at the level we need. so I was thinking afellay is doing good in the holding midfield, why not put him with de jong in the holding position, this way we have de jonng the muscles and afellay the skills, good dribbles, good passing, good shots from long distances and a good support to sneijder.
come onnnnnnnnnnnnnnnnnnnn Bert please try it one time and I am pretty sure it will work very well, the guy is talented and I think we got lucky to have psv try him in the holding midfielder, it can be like a wonderful thing we find completely by chance!!! we need a good skilled holding midfielder, we cant handle the pressing we’re gonna have from teams like brasil, spain or even russia.
Well, why not???. Afellay in the holding position…he must be tested there in Oranje now to see how he copes at international level. It can be a good alternative.
Alaa leroy fer also has skills+huge physical size…
Posted from
India
Now i wont prefer Afelleey in attacking sections but he could become an asset in holding mid.
Posted from
India
Mario and to all.
i am not against Vanbommel..he is donig well with Norway,scotaland etc kind of teams,he will continue that.but teams like ivory coast,brazil,spain,ajentina,even switzerland will tear him .thats what i said.He is too slow and he doesnt run like Essien,toure,Flecher,Ze roberto etc kind of top class midfeilders.spain has Xavi in his postition and senna in de jong’s postion.he is no where near of these players.Players like ooiger,Gio,Van bommel,Heitinga are big quetion mark for me.thats what i am trying to say….
Bayern did a stupid mistake by selling Ze roberto.
Posted from
India
No matter how intelligent he is,if we are taking that in to account,still cruyff is able to get a spot in orange.
Posted from
India
I need to add that although I’m not a PSV fan, I highly respect Rutten.
funny thing about psv – for me they are neutral. usually i support them in the cl (obviously not against barca) and uefa cup,but don’t mind if they are eliminated. my main problem that they play the most italian football in holland (i only talk about great clubs: ajax,feyenoord,psv and maybe alkmaar,i’m not interested in the rest – sorry Goose,but as a hungarian don’t have the opportunity to know and watch ado den haag). for me psv means the van de kerkhof twins,guus hiddink,van breukelen and philip cocu.
Posted from
Hungary
After reading this statement i feel.Sa2010 is going in to the hands of Dunga.Why the guy is transparent and stuborn and result oriented team builder.Can BVM say like wht he said?No hope..
“We’ll be looking at everyone right up until the last day. The national team is open to everyone and we’re going to keep trying people out.
Brazil coach Dunga”
Yet, the second part of his answer gave hope to many candidates on the fringes of the squad, players who are still nursing hopes of boarding the plane to the world finals. “We’ll be looking at everyone right up until the last day,” he promised. “The national team is open to everyone and we’re going to keep trying people out.”
Dunga proved as good as his word two weeks ago, when he announced his squad for the friendlies against England in Doha on Saturday and Oman in Muscat on Tuesday. Only seven months remain before the big kick-off and, yet, after already calling up over 80 players in the course of his three-year reign, the Brazil coach is keen to keep his options open.
Posted from
India
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World







off topic; Jans to quit as Groningen manager at the end of this season
Posted from
Netherlands